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Rilakkuma and Friends in Summer Papercraft
Initial sales of the Rilakkuma line were low but gradually gained popularity in 2004, with Rilakkuma breaking the stereotype of cute characters having to be energetic. In May 2010, Rilakkuma was ranked as the fifth most popular character in Japan in a Character Data Sheet survey. As of March 2020, character merchandise has generated $10 billion in total retail sales in Asia.
Initial sales of the Rilakkuma line were low but gradually gained popularity in 2004, with Rilakkuma breaking the stereotype of cute characters having to be energetic. In May 2010, Rilakkuma was ranked as the fifth most popular character in Japan in a Character Data Sheet survey. As of March 2020, character merchandise has generated $10 billion in total retail sales in Asia.
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