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Rilakkuma with a rainbow icecream papercraft
Initial sales for the Rilakkuma product line were low but slowly picked up popularity in 2004, with Rilakkuma breaking the stereotype of cute characters needing to be energetic. In May 2010, Rilakkuma ranked as the fifth most popular character in Japan in a survey of the Character Databank.[16] As of March 2020, character merchandise has generated a total of $10 billion in retail sales revenue across Asia.
Initial sales for the Rilakkuma product line were low but slowly picked up popularity in 2004, with Rilakkuma breaking the stereotype of cute characters needing to be energetic. In May 2010, Rilakkuma ranked as the fifth most popular character in Japan in a survey of the Character Databank.[16] As of March 2020, character merchandise has generated a total of $10 billion in retail sales revenue across Asia.
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